Work

Raazi Tea

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  • While tea is the most consumed beverage on the planet (behind water) I believe the tea market in America lacks a brand that makes tea simple and exciting for young Americans
  • Raazi Tea is a small line of premium teas that are bagged in Japanese plant-starch sachets that contain no microplastics
  • If you’d like to try some tea or follow along you can below
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Spotify Jam

  • Spotify Jam is a social listening experience we built to let users invite their friends to share the queue and add everyone’s favorite songs, so you can all be on aux together
  • Powered by social recommendations that tell you what everyone at the party loves, Jam makes it easier than ever to find that perfect track
  • Led development and global launch
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Spotify Blend

  • Spotify Blend is a social listening experience we built to help our users feel closer together and learn more about one another through music
  • By simply sending a link to your friend, Spotify creates a playlist at the intersection of your tastes, and helps you understand in the playlist view who's listened to each song
  • Scaled from 0 to 20,000,000 users
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Spotify Mixes

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  • Spotify Mixes are a set of new made-for-you mixes we built to help our users get the content they love with just one tap
  • These mixes center around Genres, Artists, and Decades, and Moods, and weave together your favorite tracks as well as similar new tracks we think you'll enjoy
  • Scaled from 0 to 180,000,000 monthly active users
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Spotify Friends Mix

  • Friends Mix is a personalized mix that helps you discover new music based on what’s trending among your friends
  • Friends Mix updates daily and gets better and better as you connect with more friends on Spotify
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Spotify Wrapped x Blend Campaign

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  • The Spotify “Wrapped x Blend” campaign was a global campaign that allowed users to Blend their 2021 Wrapped experiences with one another
  • This was the first social Wrapped experience to date, requiring a huge cross-functional effort across multiple teams at the company
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Spotify Only You Campaign

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  • The Spotify "Only You" campaign was a global campaign to show users how truly unique they are by highlighting the ways in which that only they would listen
  • This was a huge collaboration across marketing, growth, personalization, and dozens of other teams, resulting in viral social media trends
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