While tea is the most consumed beverage on the planet (behind water) I believe the tea market in America lacks a brand that makes tea simple and exciting for young Americans
Raazi Tea is a small line of premium teas that are bagged in plant-based sachets
If you’d like to try some tea or follow along you can below
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Today
Graza
Dona
Dieline
Spotify Jam
Spotify Jam is a social listening experience we built to let users invite their friends to share the queue and add everyone’s favorite songs, so you can all be on aux together
Powered by social recommendations that tell you what everyone at the party loves, Jam makes it easier than ever to find that perfect track
Led development and global launch
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Instagram
Tech Crunch
The Verge
Mashable
Spotify Blend
Spotify Blend is a social listening experience we built to help our users feel closer together and learn more about one another through music
By simply sending a link to your friend, Spotify creates a playlist at the intersection of your tastes, and helps you understand in the playlist view who's listened to each song
Scaled from 0 to 20,000,000 users
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Interview
Tech Crunch
Engadget
Business Insider
Spotify Mixes
Spotify Mixes are a set of new made-for-you mixes we built to help our users get the content they love with just one tap
These mixes center around Genres, Artists, and Decades, and Moods, and weave together your favorite tracks as well as similar new tracks we think you'll enjoy
Scaled from 0 to 180,000,000 monthly active users
Press
The Verge
Billboard
Engadget
Spotify Friends Mix
Friends Mix is a personalized mix that helps you discover new music based on what’s trending among your friends
Friends Mix updates daily and gets better and better as you connect with more friends on Spotify
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Spotify Newsroom
Tech Crunch
The Verge
Mashable
Spotify Wrapped x Blend Campaign
The Spotify “Wrapped x Blend” campaign was a global campaign that allowed users to Blend their 2021 Wrapped experiences with one another
This was the first social Wrapped experience to date, requiring a huge cross-functional effort across multiple teams at the company
Press
Tech Crunch
Spotify Only You Campaign
The Spotify "Only You" campaign was a global campaign to show users how truly unique they are by highlighting the ways in which that only they would listen
This was a huge collaboration across marketing, growth, personalization, and dozens of other teams, resulting in viral social media trends
