Spotify Jam
- Spotify Jam is a social listening experience we built to let users invite their friends to share the queue and add everyone’s favorite songs, so you can all be on aux together
- Powered by social recommendations that tell you what everyone at the party loves, Jam makes it easier than ever to find that perfect track
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Spotify Blend
- Spotify Blend is a social listening experience we built to help our users feel closer together and learn more about one another through music
- By simply sending a link to your friend, Spotify creates a playlist at the intersection of your tastes, and helps you understand in the playlist view who's listened to each song
- Scaled from 0 to 20,000,000 users
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Spotify Mixes
- Spotify Mixes are a set of new made-for-you mixes we built to help our users get the content they love with just one tap
- These mixes center around Genres, Artists, and Decades, and Moods, and weave together your favorite tracks as well as similar new tracks we think you'll enjoy
- Scaled from 0 to 180,000,000 monthly active users
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Spotify Friends Mix
- Friends Mix is a personalized mix that helps you discover new music based on what’s trending among your friends
- Friends Mix updates daily and gets better and better as you connect with more friends on Spotify
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Spotify Wrapped x Blend Campaign
- The Spotify “Wrapped x Blend” campaign was a global campaign that allowed users to Blend their 2021 Wrapped experiences with one another
- This was the first social Wrapped experience to date, requiring a huge cross-functional effort across multiple teams at the company
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Spotify Only You Campaign
- The Spotify "Only You" campaign was a global campaign to show users how truly unique they are by highlighting the ways in which that only they would listen
- This was a huge collaboration across marketing, growth, personalization, and dozens of other teams, resulting in viral social media trends
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